The question arises often. Many people have been burned by SEO Services, but many have also been paid by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your rut should pull from various dependencies, such as how well do you know ecommerce, how long have you been doing business with this person or entity, what is your first impression, . 200 dofollow blog comments how do you personally feel about this person or entity capacity to provide this service, and how well have you done your homework.
The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are expected to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?
I can honestly say for the most part SEO companies are on the up and up who want only to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.
: Set yourself a “realistic” marketing budget and goal
: Shop around
: Don’t buy unless you feel comfortable
: Remember “cheap does not always mean better”
: Ask for references and referrals and portfolio
: Verify references and referrals and portfolio
: Ask for statistical growth and progress reports
Set Yourself a realistic Marketing Budget and Goal
This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept task, but will charge in the thousands if not millions to aim this insane marketing goal.
Find the most appealing SEO services and compare those to other competitive SEO services. Don’t take “cheap” or “inexpensive”, but take “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the huge increase. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.
Don’t Buy Unless you Feel comfortable
You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then advance. I personally suggest getting a contract which outlines the projected outcome and any other round points, then also exploring the consequences or possibilities if the projected outcome is not met.
Remember “Cheap Does not Always Mean Better”
This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of very skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either are unsure their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, though affordable for quality, strategic, and experienced SEO services. SEO engineers is what I enjoy call them. These are SEO’s who understand the SEO concept, who master SEO methods, and who don’t always follow the trend, but know the trends.
Most of the SEO engineers are not likely to be cheap, but well worth every dollar spent. With into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a over the fence audience reach. SEO services can easily cost between $5, 000-$25, 000, it could be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, the next occasion you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.
Ask for References and Referrals and Portfolio
Any SEO service provider should be able to point you to their getting qualification work. SEO companies should be able to present you with affectionate websites that they have performed SEO work on. This could be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.
Verify References and Referrals and Portfolio
Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business would definitely scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but aren’t getting overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some benefit proof tips, but that’s another article all within itself.
Ask for Statistical Growth & Progress Reports
The SEO service campaign includes periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO manufacture does on their job. Second, it speak to you if the SEO methods, strategy, and technique is working or not. Third, it speak to you how well the search engines are reciprocating your SEO efforts. And lastly, it speak to you how much progress is being made and at what rate. All of this advanced canceling information and trend tracking can give you an overview of your website potential while giving you the opportunity to create or renovation your landing pages to increase your return on investment (ROI).
Okay, to wrap it up, just be sure you stay out of poor internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to at least one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO manufacture can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference relating to the website and the websites in the top, is those websites have SEO engineers doing work for them who understand SEO.